Category Archives: 4 steps to the epiphany

CUSTOMER DISCOVERY: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank CUSTOMER DISCOVERY   Have we identified a problem a customer wants solved? Does our product solve these customer needs? If so, do we have a viable and profitable business model? Have we learned enough to go out and sell?   Find customers who buy into the

OVERVIEW: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank OVERVIEW   “Products with senior management out in front of customers early and often – win.” Difference between “Fire, Ready, Aim” and “Ready, Fire, Aim”   Product Development: The Path to Disaster: