Shopping in your Store

Short story on the evolution of libraries and stores Before the 1800s, books were kept in libraries and bookstores, the librarian (and owner, usually the same person) would more or less know what books they have, and where they were. As more and more books were kept in one place, you couldn’t rely on their […]

CUSTOMER DISCOVERY: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank CUSTOMER DISCOVERY   Have we identified a problem a customer wants solved? Does our product solve these customer needs? If so, do we have a viable and profitable business model? Have we learned enough to go out and sell?   Find customers who buy into the

OVERVIEW: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank OVERVIEW   “Products with senior management out in front of customers early and often – win.” Difference between “Fire, Ready, Aim” and “Ready, Fire, Aim”   Product Development: The Path to Disaster:

Using Facebook’s Success Strategy

Did Facebook succeed because of exclusivity? I don’t think so. Facebook succeeded because of density.   Density for achieving Network Effect And density is an important concept for products looking to achieve a the network effect. Density in the sense that there are a lot of people, near each other,