CUSTOMER DISCOVERY: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank
CUSTOMER DISCOVERY

 

  • Have we identified a problem a customer wants solved?
  • Does our product solve these customer needs?
  • If so, do we have a viable and profitable business model?
  • Have we learned enough to go out and sell?

 

Find customers who buy into the Continue reading CUSTOMER DISCOVERY: 4 Steps to the Epiphany, Steve Blank

OVERVIEW: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank
OVERVIEW

 

“Products with senior management out in front of customers early and often – win.”

Difference between “Fire, Ready, Aim” and “Ready, Fire, Aim”

 

Product Development: The Path to Disaster: Continue reading OVERVIEW: 4 Steps to the Epiphany, Steve Blank