How to Fail as a Startup

“Startups don’t fail because they lack a product; they fail because they lack customers and a proven financial model.” – Steve Blank, 4 Steps to the Epiphany

So, what is a startup? A startup is a concept in search of customers and scalable business model.
Once these are obtained, the startup turns into a company. The focus is on executing the company’s services.

 

Focus of a Startup

While still a startup, the founders have a vision of the product, customers, pain, business model, etc. The goal is to find Continue reading How to Fail as a Startup

CUSTOMER DISCOVERY: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank
CUSTOMER DISCOVERY

 

  • Have we identified a problem a customer wants solved?
  • Does our product solve these customer needs?
  • If so, do we have a viable and profitable business model?
  • Have we learned enough to go out and sell?

 

Find customers who buy into the Continue reading CUSTOMER DISCOVERY: 4 Steps to the Epiphany, Steve Blank

OVERVIEW: 4 Steps to the Epiphany, Steve Blank

4 Steps to the Epiphany, Steve Blank
OVERVIEW

 

“Products with senior management out in front of customers early and often – win.”

Difference between “Fire, Ready, Aim” and “Ready, Fire, Aim”

 

Product Development: The Path to Disaster: Continue reading OVERVIEW: 4 Steps to the Epiphany, Steve Blank